31 May 2011

Disney vs SEAL Team 6... No Contest

Disney has backed down.

Faced with a public relations firestorm, Walt Disney Co. said it had withdrawn its application to trademark the moniker "SEAL Team 6" for use on games, snow globes and TV shows.

Two days after the Navy's elite SEAL Team 6 swooped into Osama bin Laden's compound in Abbottabad, Pakistan, killing the Al Qaeda leader, an attorney for the Burbank-based entertainment giant filed an application with the U.S. Patent and Trademark Office for use of the term "SEAL Team 6."

Last week, the Navy countered by filing two trademark applications of its own for the names "Navy SEALS" and "SEAL Team."

On Wednesday, Disney deferred to the Navy.

'Out of deference to the Navy's application for these trademarks, we have withdrawn ours,' a Disney spokesman said.


By: Brant

No comments: