19 November 2012

"Soft Power" - UK Number 1?

Monocle has released their annual "Soft Power" list, and the UK has unseated the US at the top of the list.

Britain has occupied the primary position in the yearly ‘Global Soft Power’ survey, conducted by the Monocle magazine. As per Monocle, Britain occupied the first spot for the first time in the ‘Global Soft Power’ survey due to the grand triumph of the London Olympics, the likability of the latest James Bond film and the international reach of the British media.

The positioning of Britain at the top in Monocle’s ‘Global Soft Power’ survey has been interpreted by the British media as an indication that Britain has the capacity to convince other national governments to do its bidding, without resorting to unmanned drones and semi-automatics.

In the Monocle survey, Britain’s occupation of the first spot has resulted in the US being demoted to the second position. The US has traditionally been perceived as a nation that has had ample ‘soft power’ through its Hollywood, its TV serials, the various clothing brands, its eateries, its beverages, its academic institutions overseas, its musical scene, etc.

the rest of the list?

Germany, France, Sweden and Japan occupied the 3rd, 4th, 5th and 6th positions respectively.

You need a subscription to read the entire article, but here's the link to it.

By: Brant

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