The company once known as the world's most notorious private security contractor, Blackwater, is changing its name and its look once again in a bid to prove that it has outgrown its toxic reputation.
Renaming the company "ACADEMI" tops a number of changes that have been made by a private equity consortium that purchased the company from former owner Erik Prince last year.
"The message here is not that we're changing the name," said Ted Wright, who came on as the new company CEO in June. "The message is that we're changing the company, and the name just reflects those changes. We have new owners, a new board of directors, a new management team, new location, new attitude on governance, new openness, new strategy - it's a whole new company."
Blackwater was dogged by controversy as it rose from a training facility in Moyock, North Carolina, in the late '90s, to a private security powerhouse at the height of the war in Iraq. But as business boomed, so did the demand for growth, and rules regarding issues like compliance and governance were sometimes not followed. There were also accusations that some Blackwater guards operating in Iraq's virtually lawless environment were heavy-handed, and then a deadly shooting in a Baghdad traffic circle in 2007 was the beginning of the end for the company.
Prince tried changing the Blackwater name to Xe, before selling it late last year to the group of investors led by Jason DeYonker, a managing partner at Forte Capital Advisors, and Dean Bosacki, managing partner of Manhattan Partners. The other investing partners remain anonymous.
By: Brant
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